The outbreak of the coronavirus disease COVID-19 has disrupted the lives of the people around the world. This time presents unique challenges to your business, your website needs to be updated this challenge to keep you in business during such difficult times.
Some tips that can help you highlight your website in Google Search
- Highlight COVID-19 announcements on Google Search : Quickly post an informational banner at the top of your website. This means you can easily let your customers know if your business hours or services have changed – or even just reinforce that you are still open to serve them – and where they can find more information.
- Website optimization : Allows a company to reinforce their goals, calls-to-action, improve user experience, but it ultimately provides lasting results that can assist in increasing website traffic
- Update your FAQs: Your frequently asked questions might be different than what they were asked before Covid-19. Make sure this page highlights what is currently top of mind for your customers.
- Create Content that build trust : Consumer sentiment has been influenced since COVID-19. They are less optimistic that people and companies will follow through on the promises they make. In current scenario content should not be focused on sales pitch but should entirely to focus on a message of comfort and hope. With so much uncertainty, consumers are looking for more answers than ever. They are looking for helpful and relevant answers to their questions from brands they trust. That’s why you need to focus on building trust by creating content that answers these questions
- SEO : Search engine optimization is a process to help a website rank higher among search results. Its aim is to help the site attract a wider online audience, thus improving its organic traffic by getting the website pages to rank higher in search results for certain keywords. Most people searching for information will not navigate beyond the first couple of pages of results so it is crucial to do SEO.
- Manage your online reputation during COVID-19
- Ensure that Google is showing accurate information about your company in this fast-changing environment and that users only see the latest information
- Update your Google My Business page
- Change your message for mobile devices
- Reduce distractions on your site
If you need help with creating or updating your website reach out to us at info@neurobyte.in
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