Social media is powerful, because it gives you the chance to connect with people, in a personal way.Not just to those who know you personally. it also helps reaching out to those who unaware of your business.
Today, about 70% businesses use sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram togrow their business. If you’re not taking advantage of social media, you’re missing out on a fast,inexpensive, and effective way to reach most ofthe world’s population.
Here are few reasons why social media marketing is right for your business:
- Helps words come out
Social media helps to spread the word about your business.This gives you the opportunity to build relationships with your target audience. Your friends or followers who are connected with you through social media are limited set of people who know your organisation, Social Media’s a digital place to reach new and highly targeted potential users/ customers
- It’s everywhere.
Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.Facebook is a great tool for beginners to start with social media marketing. With popular social media platforms growing in terms of size, each platform has a unique audience. The usage of social media around the world is ever-increasing.
As social media is becoming more integrated into our daily lives, it gives count less opportunities for businesses who are looking to reach out to their audience anywhere anytime.
- It’s cost effective.
Social Media marketing is now essential for every business. It is also fastest way to reach your users / customers than traditional marketing approaches. And the best thing is way cheaper….
You do not need big budget for Social Media marketing. You can start with as low as a few dollars and there is a choice of platforms available like Facebook, Instagram, Twitter,YouTube, Pinterest, LinkedIn, Quora, Snapchat, etc.,….. select the platforms which may work best for your brand
- Generate leads
Lead generations such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further.
- Reach to audience of all ages.
User demographic statistics for any social media network is an essential data for any marketing strategy.There is no age limit on social media. Your target audience can be vary from very specific age group to all age groups. You can also change the target audience according to your different products
- Two Way communication
Social networks give you the opportunity to interact directly with users & customers, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way.
- Always gives you Active Users.
One thing you should know about social media users is that when they say they are on social media…. They are all the time available on SOCIAL MEDIA.Such a customer can visit your business several times a day. Hence your marketing should be strong to keep your business on top of their mind.
- Increase chances of user landing on you site
Social media posts and ads are most efficient ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. Its a best way to make user easily land on your website or app.
- Reporting and analytics
It is always a challenge for marketers to prove return on investment.But with social media tracking and analytics tools, you can see the impact of your social media activities, from increase followers to direct engagement with leads.
- Allows you to share a lot about your business.
Likely Customers to whom you want to reach are already on social media.This is because these sites provide the most up-to-date information about products, services or any of the upcoming events. Also, a lot of things can be made public on your social media site, which you can easily share. Always keep you social media presence up to date, be active and make your social presence as humanised as possible.
- Perfect for customer service.
Providing customer service is already important for every small business. Social media can also be a way to improve the customer service and keep target audience happy by interacting with the two-way communication available through social media.
- Social media and email marketing
Social Media and email integrated together makes a strong & successful marketing strategy. The result is an integrated customer experience and strong brand image. Not just that, you can also use sites like Facebook to attract more readers by adding a direct mailing list link to your page.When a person is looking for a place to shop or a product for purchase, having social media channel accessible to your business through mobile can increase the chances of your business.
Don’t shy away from social media. Reach out us with your social media questions at info@neurobyte.in. We look forward to helping!
